QE Rush Hockey ActivatorsDate Posted: 27/02/2015 | Posted In: Latest news
QE has been identified by England Hockey as an example of good practice and invited to run a new participation offer.
England Hockey has been trialling a behaviour pilot, looking at what attracts students to activities, and are using the findings to shape their future offer. As a result, England Hockey has been into QE to deliver an activator award for students and the students involved are now responsible for driving forward Rush Hockey. Rush Hockey is ‘indoor recreational hockey’ and the students are currently delivering sessions on Friday lunchtimes. The student activators are also looking at how new marketing and promotional activity helps recruit and retain student involvement in the sport.
Joe Cooke, QE’s Sport Maker, commented:
‘It has been brilliant to be chosen as one of England Hockey’s pilot sites and we are really looking forward to trialling their new marketing and products. The students’ input will be imperative and the feedback they give to me and England Hockey will shape how the National Governing Body moves forward with their offer for colleges. This is another example of QE being recognised as an example of good practice nationally.’
Rush Hockey sessions will run until Easter. For more information, please email email@example.com or contact Joe on Twitter; @JC_Sportmaker